Wizards of the Cost to do a limited re-release of the original AD&D books

As seen on Troll in the Corner, Wizards of the Coast is going to re-release the original AD&D core 3 books (Player's Handbook, Dungeonmaster's Guide, and Monster Manual) in special commemorative editions, to raise money for the Gary Gygax Memorial.  This will be a limited re-release.

Part of me has to wonder if there's an added benefit of this to head off some of the OAD&D resurgence with something that has a Wizards seal of approval on it.