Why do I feel like I'm being punked...?

WotC is releasing a new Dungeons and Dragons red box using Larry Elmore cover art?!?

New product description here.

Nostalgia kick or April Fool's gag being posted to the wizards site months early???

UPDATE: 2/19/2010 - So, Wizards has updated the cover box art to remove the Larry Elmore image - a shame...