Steve Jackson Games continuing to give back to the hobby - an open letter to game designers to acquire their firms and IP.

This one's a tricky subject.  Is a mid-sized gaming company offering to acquire others:

• a way of giving back to the hobby, by keeping some smaller scale games/intellectual property going?
• RPG colonialism?
• or an effort to make a beachhead against larger firms?

Gotta say, ever since GURPS Cyberpunk, I've had a soft spot for Steve Jackson Games as a provider of high-quality games with an anti-authority (read: anti-elves) edge.  Any game designer whose hot rulebook of the day cited The Cure and Neuromancer as influences sold me.  But, curious to see what others think of SJG putting out a cattle call to acquire other firms.